Social Media Marketing Conference Agenda!
We’re tapping the best minds in the industry to turn social media marketing into a moneymaker for your business.
All Tracks
Registration, Introductions, Networking, -Greysolon Ballroom
Welcome by Linda Kratt & Kellie Cloutier from the Duluth Area Chamber of Commerce.
All Tracks
Morning Keynote Address – Danny Sullivan
Danny Sullivan, Founding Editor, Search Engine Land
Speakers: Danny Sullivan
Professional Track
No Morning Session
Boot Camp Track
Getting Started With Social Media
These days, it’s not a question of if businesses should tackle social media, it’s a question of what should they do first. Should they tweet? How about YouTube and LinkedIn? Facebook is seemingly everywhere, and now there’s Pinterest!
Join our panel for an overview of the social media universe. We’ll answer these burning questions and other crucial consideration points for companies new to social media. Most importantly, you’ll leave this session confident in first steps with a robust social media action plan.
Speakers: Libby Hall
Intermediate Track
BUZZER! How to Actually Make Money with Facebook…
With over one billion users, Facebook has become the social media force of a generation. Maintaining at least some sort of presence is compulsory for most brands. For others, Facebook offers unparalleled opportunities to connect with users by both paid and organic models.
Join our respected panel of Facebook marketing specialists for a no-holds-barred deep-dive into what Facebook has become and how to best leverage it for your business.
Speakers: William Scott
Advanced Track
Killer Social Ads! Research, Test, Measure, Dominate
From direct response PPC CPA sales and lead gen to paid organic content amplification, Facebook, LinkedIn, YouTube and Twitter offer social targeting for hard-core contextual advertising, display ads, branding, and conversions.
Join our panel of internationally renowned panelists for a 360° tour through the social PPC marketing galaxy. They’ll focus on each channel’s unique strengths, “whole user” psychographic targeting, and advanced campaign management techniques.
Speakers: Merry Morud
Professional Track
How To Get Your Online Marketing Dream Job! For College Students Only
College Student ALERT! Are you a marketing & communications student looking for an amazing internship and/or a job after graduation at a world famous agency? BUZZER! Maybe you’d like an agency leader, who actually does the hiring, to review your resume and make suggestions. Zenith Social Media marketing conference is pleased to offer a completely unique networking opportunity for college students only.
National panelists speaking at Zenith impact hiring for hundreds of social media, SEO, PPC, content, community management and other online marketing jobs in five countries. There is no dedicated college student-networking event at any major online conference in the world. Heck, speakers of this caliber usually only appear together at conferences that cost 5X + airfare.
Join agency leaders Bruce Clay, Lisa Grimm, Marty Weintraub, Will Scott, Ric Dragon, Joanna Lord, Mike Seyfer, Chris Swanson and Jessica Stauber for a private networking event at which college students will have the opportunity to:
- Get one on one face time with true movers, shakers and job providers
- Receive feedback on resumes and other advice
- Find out what online marketing employers are really looking for and how to approach them
- Ask questions and otherwise network
If you say you want a career in marketing (social media included) and you do NOT attend this event in YOUR city, than you are full of hooey. Attend this session or read about it somewhere else. Or, you may hear that your friend who did attend made a contact that resulted in a job in San Francisco, Duluth, Italy, Australia or New Orleans.
Boot Camp Track
Learning To Listen: Modern Reputation Monitoring For Businesses
Social media users are most likely chatting about your company in public spaces online, whether you’re listening or not. Some are endorsing you to friends while others may be slinging mud at your brand name. It’s up to you to seize opportunities to reward evangelists, squash hate-spewing trolls, and resolve potentially brand-damaging complaints as they arise.
In order to do so effectively, keen and comprehensive reputation monitoring is essential. This panel will cover the fundamentals of reputation monitoring and demystify the process, and comes packed with tools, tips for crisis management, holistic outreach, and other essentials.
Speakers: Mike Malone, Libby Hall
Intermediate Track
The Incredible Edible Social- Mobile Revolution: Essential Tactics For the Win!
A huge and ever growing percentage of social traffic to websites you own comes from mobile devices and tablets. This is especially true when the “social” traffic comes from applications like Yelp, TripAdviser, GoogleMaps and Google+. Facebook Feed Ads and Twitter, Blogs & Forums and News open opportunities for visibility in mobile. But how does any marketer KNOW that they are discoverable enough in mobile channels? What about tablets? What steps should every business take to make sure they’re not leaving money on the social-mobile table?
The good news is that, if you know what to do, covering the basics of social mobile discoverability are easy and can be made a system within a company of any size. It’s awesome that ads to amplify these “organic” results in said channels with paid is not expensive at all in light of traditional advertising costs.
This panel will offer attendees:
• An overview of the social mobile universe, the players, and why each is important
• The first 12 things every business needs to care about social mobile
• A guerilla SMBs check list to dominate from hospitality and destination marketing to local SMBs.
• A zoomed out look for the enterprise class marketer.
• Franchises, satellites and businesses with multiple locations
• Mobile networks for content syndication (advanced)
Speakers: Angie Schottmeuller
Advanced Track
Inbound PR: Pulling Media Mind Share With Savvy Social Media
Delve into the intersection of social media and PR. Learn to optimize, publicize, and socialize your company’s news. Target journalists, search engines, customers, prospects using online PR and social media messaging designed to influence and engage. These are the exciting tasks of today’s social-savvy PR pro.
This session covers how to slice, dice, and deliver news via online newsrooms, killer social PPC PR tactics, and organic networks including Pinterest, Foursquare, LinkedIn, Facebook Twitter, Google+, and more. We will also be covering state of the art reputation monitoring & power listening for your brand.
Speakers: Jon Thralow, Lisa Buyer, Lindsay Schleisman
All Tracks
Lunch and Sponsor Booth Visits
Location: Greysolon Ballroom
Agency Only Super Secret Round Table Lunch!
Are you responsible for blueprinting your PR, advertising, or online marketing agency’s social media services? If so, you’re certainly aware of the inherent obstacles that face CEOs, product managers, department heads, directors, and others: Clients who don’t understand, complexities of costing models, challenges for training staff, and so on. We feel your pain.
Join our panel of agency leaders for a rough and tumble round table discussion. This unique session is strictly reserved for agency leaders who face these issues and need the group hug / expert advice. Separate registration is required and space is very limited.
All Tracks
Afternoon Keynote Address – Joanna Lord
Using Social Media to Build Customer Loyalty
Customer acquisition is only have the battle, today’s social ecosystem enables marketers to build engagement and loyalty from the get go. Joanna will cover how you can use the platforms to connect with potential customers, build brand awareness, gain loyalty and drive customers to be advocates. Joanna will cover common tools, as well as challenges and KPIs to be aware of.
Speakers: Joanna Lord
Professional Track
LinkedIn Networking Powerhouse Clinic
LinkedIn has become essential fare for businesses of all sizes and savvy entrepreneurs. Join our team of LInkedIn pros and discover how to crack the LI code. Our panel will empower attendees to:
- Target individuals for personal outreach with laser guided precision
- Rock your content with amplification ads to drive follows and shares
- Find an awesome job, or better yet let someone else think of hiring you
- Amplify your blog’s content
- Present yourself as a true thought leader
- Grasp the nuts and bolts of LInkedIn organic search
- Understand what you get with LinkedIn premium accounts and why that matters
- Learn how to undertake an occupational psychographic research project and deliver it
Speakers: Mike Marshall, Lindsay Schleisman
Boot Camp Track
Paid Advertising Fundamentals For Social Media Marketers
Despite what you may have heard, you don’t have to be an expert to be a social advertising winner. Dedicated rookies can attain great results when armed with the right tactics!. Learn to recruit employees using LinkedIn, traffic your video, score leads and sales from Facebook Ads, amplify tweets for greater reach, and gain other valuable outcomes.
The focus of this session is to empower social PPC beginners to better understand classic usages of these paid channels. Come confused, leave with clarity.
Speakers: Lisa Raehsler, Manny Rivas
Intermediate Track
Twitter Marketing Fiesta! Cranking Up The TwitterSphere With Lisa & Lisa
Twitter has matured significantly over the past years, and 2013 brings tremendous opportunity, both to win big and waste your time. Join industry favorites Lisa and Lisa for the 2013 version of last year’s raucous Zenith session. You’ll learn what Twitter is stellar for, how to engage in ways that benefit your business, realistic expectations, how to evaluate results, and mistakes to avoid.
Speakers: Lisa Buyer, Lisa Grimm
Advanced Track
Advanced Social SEO Content Distribution For Search Marketers
Great content has always been essential for social media success. With Google’s algorithmic updates, Panda and Penguin (traumatic to many), quality content marketing is mandatory for SEO- now, more than ever before.
Join internationally respected authors Marty Weintraub and Ric Dragon for an advanced look at forming business content strategies. From programmatic low hanging fruit to high-investment premium content, these two mavens promise revelations and plenty of excitement.
Speakers: Bruce Clay, Ric Dragon, Marty Weintraub
Professional Track
Exposed? Yep! HR, Legal, Social & Your Business
Social media can be a rat’s nest of poorly and undefined rules. One person’s share is another’s copyright infringement. Join our panel of lawyers for a take no prisoners look at:
•Potential areas of liability
•Social media branding issues and trademark protection
•Social media and your employees
•The challenge of appropriate insurance coverage
•What big data means and how to be prudent
This session will be in roundtable format, with lots of room to roll up our sleeves.
Speakers: Jim Young, Laura Weintraub
Boot Camp Track
Social Media Tools On A Shoestring! Getting Started With Free & Inexpensive Social Tools
Having a smaller budget may mean you can’t afford to wield the same industrial strength tools as Corporate Behemoth X. That’s the bad news. The good news is that there is a cornucopia of low cost/high value utilities out there for easy use.
Join ClickZ Trainer Merry Morud, who knows more about free social tools than most other humans. She’ll leave you with a fat grab bag of affordable tools for social analytics, profile management, competitive intelligence, and other essential goodies.
Speakers: Merry Morud
Intermediate Track
Social KPI Goals Worksheet for ROI-Focused Marketers
Social KPIs, Marketing Automation and You. Attend and Stay Relevant.
With companies all over the world spending more and more money on social media, quantifying success has become one of the greatest cluster-effs in all of online marketing history. The first step of realizing ROI from social media marketing is setting the right goals, informed by reality.
This session will begin by exploring a master list of social KPIs (Key Performance Indicators) to be used as a starting point for goal-setting with clients. They range from minimal (the least a brand has to do) to hard-core revenue expectations. Challenge yourself to be more informed, diverse, and savvy in defining the expected outcome of social media marketing efforts!
From here, we’ll move deeper into essential marketing questions, including: What should social marketers be measuring? Which metrics play towards and into return on investment? How should companies hold themselves and their agencies accountable for expenditures and returns?
Our accomplished speakers will answer these and other burning Qs. If your goal is to justify 2013 and future social media marketing budgets, this is positively must-attend gold.
Speakers: Kathryn Gritzmacher, Marty Weintraub
Advanced Track
Social Media Marketing “Live” Clinic
Hear ye, hear ye! In the classic tradition of online marketing conference site “clinics,” bring your Facebook, Twitter, YouTube, LinkedIn or any other social media profile to share with the group. Our panelists will make real-time suggestions to support growing your participatory footprint. This had become a popular annual tradition at Zenith and fun will be had by all.
Speakers: Joanna Lord, William Scott, Lisa Grimm
All Tracks
Expanded Q&A/Cocktail Party
Meet the speakers for those burning questions you didn’t have time to ask. Location TBA.
Professional Track
How To Get Your Online Marketing Dream Job! For College Students Only
College Student ALERT! Are you a marketing & communications student looking for an amazing internship and/or a job after graduation at a world famous agency? BUZZER! Maybe you’d like an agency leader, who actually does the hiring, to review your resume and make suggestions. Zenith Social Media marketing conference is pleased to offer a completely unique networking opportunity for college students only.
National panelists speaking at Zenith impact hiring for hundreds of social media, SEO, PPC, content, community management and other online marketing jobs in five countries. There is no dedicated college student-networking event at any major online conference in the world. Heck, speakers of this caliber usually only appear together at conferences that cost 5X + airfare.
Join agency leaders Bruce Clay, Lisa Grimm, Marty Weintraub, Will Scott, Ric Dragon, Joanna Lord, Mike Seyfer, Chris Swanson and Jessica Stauber for a private networking event at which college students will have the opportunity to:
- Get one on one face time with true movers, shakers and job providers
- Receive feedback on resumes and other advice
- Find out what online marketing employers are really looking for and how to approach them
- Ask questions and otherwise network
If you say you want a career in marketing (social media included) and you do NOT attend this event in YOUR city, than you are full of hooey. Attend this session or read about it somewhere else. Or, you may hear that your friend who did attend made a contact that resulted in a job in San Francisco, Duluth, Italy, Australia or New Orleans.
LinkedIn Networking Powerhouse Clinic
LinkedIn has become essential fare for businesses of all sizes and savvy entrepreneurs. Join our team of LInkedIn pros and discover how to crack the LI code. Our panel will empower attendees to:
- Target individuals for personal outreach with laser guided precision
- Rock your content with amplification ads to drive follows and shares
- Find an awesome job, or better yet let someone else think of hiring you
- Amplify your blog’s content
- Present yourself as a true thought leader
- Grasp the nuts and bolts of LInkedIn organic search
- Understand what you get with LinkedIn premium accounts and why that matters
- Learn how to undertake an occupational psychographic research project and deliver it
Speakers: Mike Marshall, Lindsay Schleisman
Exposed? Yep! HR, Legal, Social & Your Business
Social media can be a rat’s nest of poorly and undefined rules. One person’s share is another’s copyright infringement. Join our panel of lawyers for a take no prisoners look at:
•Potential areas of liability
•Social media branding issues and trademark protection
•Social media and your employees
•The challenge of appropriate insurance coverage
•What big data means and how to be prudent
This session will be in roundtable format, with lots of room to roll up our sleeves.
Speakers: Jim Young, Laura Weintraub
Boot Camp Track
Getting Started With Social Media
These days, it’s not a question of if businesses should tackle social media, it’s a question of what should they do first. Should they tweet? How about YouTube and LinkedIn? Facebook is seemingly everywhere, and now there’s Pinterest!
Join our panel for an overview of the social media universe. We’ll answer these burning questions and other crucial consideration points for companies new to social media. Most importantly, you’ll leave this session confident in first steps with a robust social media action plan.
Speakers: Libby Hall
Learning To Listen: Modern Reputation Monitoring For Businesses
Social media users are most likely chatting about your company in public spaces online, whether you’re listening or not. Some are endorsing you to friends while others may be slinging mud at your brand name. It’s up to you to seize opportunities to reward evangelists, squash hate-spewing trolls, and resolve potentially brand-damaging complaints as they arise.
In order to do so effectively, keen and comprehensive reputation monitoring is essential. This panel will cover the fundamentals of reputation monitoring and demystify the process, and comes packed with tools, tips for crisis management, holistic outreach, and other essentials.
Speakers: Mike Malone, Libby Hall
Paid Advertising Fundamentals For Social Media Marketers
Despite what you may have heard, you don’t have to be an expert to be a social advertising winner. Dedicated rookies can attain great results when armed with the right tactics!. Learn to recruit employees using LinkedIn, traffic your video, score leads and sales from Facebook Ads, amplify tweets for greater reach, and gain other valuable outcomes.
The focus of this session is to empower social PPC beginners to better understand classic usages of these paid channels. Come confused, leave with clarity.
Speakers: Lisa Raehsler, Manny Rivas
Social Media Tools On A Shoestring! Getting Started With Free & Inexpensive Social Tools
Having a smaller budget may mean you can’t afford to wield the same industrial strength tools as Corporate Behemoth X. That’s the bad news. The good news is that there is a cornucopia of low cost/high value utilities out there for easy use.
Join ClickZ Trainer Merry Morud, who knows more about free social tools than most other humans. She’ll leave you with a fat grab bag of affordable tools for social analytics, profile management, competitive intelligence, and other essential goodies.
Speakers: Merry Morud
Intermediate Track
BUZZER! How to Actually Make Money with Facebook…
With over one billion users, Facebook has become the social media force of a generation. Maintaining at least some sort of presence is compulsory for most brands. For others, Facebook offers unparalleled opportunities to connect with users by both paid and organic models.
Join our respected panel of Facebook marketing specialists for a no-holds-barred deep-dive into what Facebook has become and how to best leverage it for your business.
Speakers: William Scott
The Incredible Edible Social- Mobile Revolution: Essential Tactics For the Win!
A huge and ever growing percentage of social traffic to websites you own comes from mobile devices and tablets. This is especially true when the “social” traffic comes from applications like Yelp, TripAdviser, GoogleMaps and Google+. Facebook Feed Ads and Twitter, Blogs & Forums and News open opportunities for visibility in mobile. But how does any marketer KNOW that they are discoverable enough in mobile channels? What about tablets? What steps should every business take to make sure they’re not leaving money on the social-mobile table?
The good news is that, if you know what to do, covering the basics of social mobile discoverability are easy and can be made a system within a company of any size. It’s awesome that ads to amplify these “organic” results in said channels with paid is not expensive at all in light of traditional advertising costs.
This panel will offer attendees:
• An overview of the social mobile universe, the players, and why each is important
• The first 12 things every business needs to care about social mobile
• A guerilla SMBs check list to dominate from hospitality and destination marketing to local SMBs.
• A zoomed out look for the enterprise class marketer.
• Franchises, satellites and businesses with multiple locations
• Mobile networks for content syndication (advanced)
Speakers: Angie Schottmeuller
Twitter Marketing Fiesta! Cranking Up The TwitterSphere With Lisa & Lisa
Twitter has matured significantly over the past years, and 2013 brings tremendous opportunity, both to win big and waste your time. Join industry favorites Lisa and Lisa for the 2013 version of last year’s raucous Zenith session. You’ll learn what Twitter is stellar for, how to engage in ways that benefit your business, realistic expectations, how to evaluate results, and mistakes to avoid.
Speakers: Lisa Buyer, Lisa Grimm
Social KPI Goals Worksheet for ROI-Focused Marketers
Social KPIs, Marketing Automation and You. Attend and Stay Relevant.
With companies all over the world spending more and more money on social media, quantifying success has become one of the greatest cluster-effs in all of online marketing history. The first step of realizing ROI from social media marketing is setting the right goals, informed by reality.
This session will begin by exploring a master list of social KPIs (Key Performance Indicators) to be used as a starting point for goal-setting with clients. They range from minimal (the least a brand has to do) to hard-core revenue expectations. Challenge yourself to be more informed, diverse, and savvy in defining the expected outcome of social media marketing efforts!
From here, we’ll move deeper into essential marketing questions, including: What should social marketers be measuring? Which metrics play towards and into return on investment? How should companies hold themselves and their agencies accountable for expenditures and returns?
Our accomplished speakers will answer these and other burning Qs. If your goal is to justify 2013 and future social media marketing budgets, this is positively must-attend gold.
Speakers: Kathryn Gritzmacher, Marty Weintraub
Advanced Track
Killer Social Ads! Research, Test, Measure, Dominate
From direct response PPC CPA sales and lead gen to paid organic content amplification, Facebook, LinkedIn, YouTube and Twitter offer social targeting for hard-core contextual advertising, display ads, branding, and conversions.
Join our panel of internationally renowned panelists for a 360° tour through the social PPC marketing galaxy. They’ll focus on each channel’s unique strengths, “whole user” psychographic targeting, and advanced campaign management techniques.
Speakers: Merry Morud
Inbound PR: Pulling Media Mind Share With Savvy Social Media
Delve into the intersection of social media and PR. Learn to optimize, publicize, and socialize your company’s news. Target journalists, search engines, customers, prospects using online PR and social media messaging designed to influence and engage. These are the exciting tasks of today’s social-savvy PR pro.
This session covers how to slice, dice, and deliver news via online newsrooms, killer social PPC PR tactics, and organic networks including Pinterest, Foursquare, LinkedIn, Facebook Twitter, Google+, and more. We will also be covering state of the art reputation monitoring & power listening for your brand.
Speakers: Jon Thralow, Lisa Buyer, Lindsay Schleisman
Advanced Social SEO Content Distribution For Search Marketers
Great content has always been essential for social media success. With Google’s algorithmic updates, Panda and Penguin (traumatic to many), quality content marketing is mandatory for SEO- now, more than ever before.
Join internationally respected authors Marty Weintraub and Ric Dragon for an advanced look at forming business content strategies. From programmatic low hanging fruit to high-investment premium content, these two mavens promise revelations and plenty of excitement.
Speakers: Bruce Clay, Ric Dragon, Marty Weintraub
Social Media Marketing “Live” Clinic
Hear ye, hear ye! In the classic tradition of online marketing conference site “clinics,” bring your Facebook, Twitter, YouTube, LinkedIn or any other social media profile to share with the group. Our panelists will make real-time suggestions to support growing your participatory footprint. This had become a popular annual tradition at Zenith and fun will be had by all.
Speakers: Joanna Lord, William Scott, Lisa Grimm
Speakers:
Danny Sullivan
Founder, Search Engine Land
Danny is the Founding Editor of Search Engine Land, an industry news website respected for all aspects of search marketing and search engine news. Danny also serves as Third Door Media’s chief content officer, the company that owns Search Engine Land and the SMX: Search Marketing Expo conference series.
Joanna Lord
VP, Growth Marketing, SEOmoz
Currently, Joanna is the VP of Growth Marketing for SEOmoz, a profitable startup out of Seattle. She leads the acquisition and retention efforts as well as assist in
shaping/creating/spreading the brand of SEOmoz.
Kathryn Gritzmacher
Project Manager, WestmorelandFlint
Kat develops and helps implement marketing strategies for businesses. Kat particularly enjoys business development, B2B sales and e-marketing in the areas of lead nurturing and lead generation, content marketing and marketing automation.
Bruce Clay
President, Bruce Clay Inc.
Founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly Web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms.
@BruceClayInc
Angie Schottmuller
eMarketing Manager, Anderson Windows
Angie is an inbound marketing thought leader skilled at wielding magnetic content optimized for search, social, conversion and mobile. Over thirteen years’ multichannel experience in both agency and corporation settings with B2B and B2C companies leading marketing, IT, and cross-functional projects to successful fruition.
Mike Marshall
Account Manager, aimClear®
Mike is a technical Account Manager with a focus on Internet Marketing. Experienced in planning, executing, tracking, reporting and optimizing online advertising campaigns through the use of emerging tools and technologies.
Marty Weintraub
CEO, aimClear®
Marty is author of “Killer Facebook Ads” (Wiley/Sybex 2011) & CEO of aimClear®, an online search & social marketing agency that has managed Facebook ad campaigns generating over 120 billion impressions internationally. Client credits include MarthaStewart.com, Siemens, Second Life & other global brands. Recent & upcoming keynotes include MediaPost Search Insider Summit & OMS, as well as appearances in London, Israel, New York, Portland, Boston, Chicago, San Francisco & other cities around the world.
He’s written extensively for respected Internet marketing publications including SearchEngineWatch, SearchEngineLand, SearchEngineRoundTable & been quoted in many others. aimClear Blog was cited as a Technorati Top 10 Small Business Blogs, Cison Top Ten Social Media Blogs & PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading. A fixture on the international conference circuit, Marty speaks regularly at SES, SMX, PubCon, SEMpdx, International Search Summit, Socialize, Search Insider Summit, Universities, & many others.
@aimClear
Lisa Raehsler
Strategy Consultant, Big Click Co.
Lisa Raehsler is the founder and principal strategist at Big Click Co., an online advertising company and Google Adwords Certified Partner, specializing in strategy and management of SEM and PPC for search engines, display, retargeting, and social media ad campaigns. Lisa has led strategy on dozens of PPC accounts and puts her experience into practice every day as a thought leader in integrating clients’ search campaigns with ecommerce websites, behavioral targeting strategies, and web analytics. She has participated extensively in the local interactive community, as well as at national search engine marketing conferences. Lisa’s recent speaking engagements include SES, OMS, MIMA, HeroConf, and SMX conferences, as well as numerous private and public training engagements. As a columnist for ClickZ and Search Engine Watch, she writes on the topic of paid search.
William Scott
Owner, Search Influence
Will Scott has been helping small businesses get online since 1994. Will leads a team responsible for building thousands of Small Business websites, building hundreds of thousands of pages in online directories and delivering millions of visits from search. Search Influence is a national, full-service, online marketing company based in New Orleans. The only New Orleans company on the Inc. 500 list, Search Influence is the largest online marketing company on the gulf coast with 40 full-time employees and 40 contract writers supporting our hundreds of direct and white label customers.
Lisa Grimm
Director of PR and Emerging Media, space150
Lisa is a holistic communications professional skilled in cultivating customer-centric digital and social media experiences that yield. She has diverse experience working across organizations to develop cohesive social media, interactive marketing and public relations strategies.
@LuluGrimm
Mike Seyfer
President & CEO, HTK Marketing Communications
Mike is the President and CEO of a premier boutique agency for mid-market hospitals, health systems and nonprofits leading the transformation of health and healthcare in America.
Jon Thralow
Internet Marketing Professional
Jon worked as Directory or Marketing and Technology for the Duluth Minnesota online retailer Thralow Inc. for over 10 years building and marketing the their family of websites including telescopes.com, binoculars.com, pans.com, and metaldetectors.com.
Libby Hall
Digital Strategist, The Flint Group of Agencies
Libby Hall is a Digital Strategist for The Flint Group of Agencies, a full service marketing and communications firm with agencies throughout the Midwest. Libby focuses on helping clients develop results-driven social media strategies that emphasize business goals. Libby has spoken nationally on the topic of social media strategy to diverse groups, from insurance association executives in Virginia to cattle ranchers in California. Some clients she has served include SunButter sunflower seed spread, maurices, and Blue Cross Blue Shield of North Dakota.
@LibbyJuju
Merry Morud
Online Marketing Account Manager, aimClear®
Merry is an Online Marketing Account Manager at aimClear® specializing in social media marketing, full-contact Facebook advertising & deep demographic research. She has spoken at SMX Advanced London 2010 & 2011, International Search Summit London 2011, SMX East 2010, SMX Social in AZ 2011, SMX West 2012, presented multiple Search Marketing Now webcasts on Facebook Advertising and presented at aimClear’s® Facebook Marketing Intensive Workshop post SMX West & East 2011.
@MerryMorud
Laura Weintraub
Chief Operating Officer, aimClear®
Laura Weintraub is Chief Operating Officer and General Counsel for aimClear®, an internationally recognized online marketing agency with offices in Duluth and St. Paul, MN. She exercises comprehensive oversight of all things operational and legal with special emphasis on finances, infrastructure, legal trends and compliance, and human resource matters. As a partner at Johnson, Killen & Seiler, Laura advised the growth of aimClear from a single founder to 16 employees before joining the company.
@LWeintraub
Lindsay Schleisman
Account Manager, aimClear®
Lindsay Schleisman is an Account Manager at aimClear, a Minnesota-based online marketing agency. A specialist in B2B public relations and content development, Lindsay regularly pens white papers, contributed articles, blog posts, and the like. When she’s not storytelling on behalf of clients, Lindsay stays busy assisting with demographic research and ad development. She also occasionally contributes to aimClear Blog. Lindsay has planned and executed public relations campaigns for companies in the manufacturing, legal, construction, and hospitality industries. Her work has spanned multiple industry sectors, including energy, mining, rubber and plastics, water and wastewater, occupational health and safety, industrial, marine, facility management, and transportation. Lindsay holds a bachelor’s degree from the University of Miami, where she double majored in public relations and theater.
@lindsaylorraine
Manny Rivas
Online Marketing Account Manager, aimClear®
Manny is an Online Marketing Account Manager at aimClear, a Minnesota-based online marketing agency. Known for his YouTube expertise, Manny is a regular speaker on the search and social media marketing conference circuit on all things video, from developing to optimizing to sharing. Beyond speaking engagements, Manny shares his knowledge with the industry as an author for Search Engine Watch, and aimClear’s own online marketing blog, named an AdAge Power 150 blog. Other areas of expertise include demographic research, Facebook ads, and search and contextual PPC. Manny has been involved in several notable projects, including YouTube and Facebook ad production for Siemens, and video contest production for the academic sector of The Washington Post company, among others.
@MannyRivas
Ric Dragon
CEO, Dragon Search
Ric Dragon is the author of the DragonSearch Online Marketing Manual and Social Marketology (McGraw Hill 2012) and the ceo/co-founder of DragonSearch. He is a regular speaker for Google at their Get Your Business Online seminars, and has spoken at Blog World, Brands Conf, SMX Expo, CMS Expo, Socialize Conf, and more. Dragon frequently speaks and writes about the convergence of process, information architecture, SEO, and Social Media. He is a contributor to Marketing Land and Social Media Monthly.
Mike Malone
Social Media Director, SwimCreative
Mike Malone is the Social Media and New Business Director for SwimCreative out of Duluth, MN. Mike has been asked to speak throughout the Midwest on social media marketing and public relations strategy. Mike’s focus is to work with clients and help them realize an actionable social media strategy, one that engages their online communities and leads to a deeper relationship with consumers.
Lisa Buyer
CEO, The Buyer Group
When it comes to relationships, Lisa Buyer @lisabuyer believes the connection between social media, online marketing and public relations is exponential. As the founder of three media companies and CEO of The Buyer Group, Lisa is ambitious about the influence of public relations on social media, SEO and SEM, and she continues to share her innovative approach with clients, peers and associates. Heading her current boutique agency, The Buyer Group, Lisa consults on both the client side and agency side. Helping businesses connect the social media and PR dots while also educating agencies on today’s best Internet strategies. Clients include public and private companies in the technology, real estate and health/beauty industries as well as marketing and advertising agencies.
@LisaBuyer
Jim Young
Intellectual Property Attorney, Westman, Champlin & Kelly
Jim’s legal practice focuses exclusively on “intellectual property.” He helps his clients protect their (1) Know-how, (2) Message, (3) Innovation, and (4) Reputation.
