We're tapping some of the best digital marketing minds in the industry for one reason: To help YOU turn social media marketing into a moneymaker.

Digital marketing agency aimClear and the Duluth Area Chamber of Commerce will host the Fourth Zenith Social Media Conference April 30, 2015, in Duluth, Minnesota. Designed for anyone looking to embrace the incredible power of social media, Zenith Social Media Conference taps the best minds in the industry to provide attendees with the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.

SPEAKERS

Joanna Lord

Joanna Lord

joannalord.com | @JoannaLord

VP of Marketing, Porch

Lisa Buyer

Lisa Buyer

thebuyergroup.com | @lisabuyer

Speaker, Author and Consultant, The Buyer Group

 
Mark Traphagen

Mark Traphagen

stonetemple.com | @marktraphagen

Senior Director of Online Marketing, Stone Temple Consulting

Kim Le Sueur

Kim Le Sueur

3QDigital.com | @3QDigital

Sr. Account Manager - Social, 3Q Digital

 
Don Ness

Mayor Don Ness

City of Duluth | @Ness_Duluth

Emily Grossman

Emily Grossman

mobilemoxie.com | @goutaste

Mobile Marketing Specialist, MobileMoxie

Simon Heseltine

Simon Heseltine

simonheseltine.com | @SimonHeseltine

Senior Director, AOL

Matt Siltala

Matt Siltala

avalaunchmedia.com | @Matt_Siltala

President, Avalaunch Media

Ric Dragon

Ric Dragon

dragonsearch.com | @RicDragon

Consultant

Kendall Bird

Kendall Bird

Collegis Education | @simplymeK

Associate Social Media Manager, Collegis Education

 
Marty Weintraub

Marty Weintraub

aimClear | @martyweintraub

Founder, aimClear

Manny Rivas

Manny Rivas

aimClear | @MannyRivas

VP of Account Management, aimClear

Megan Rivas

Megan Rivas

aimClear | @MeganLRivas

Marketing Director, aimClear

Merry Morud

Merry Morud

aimClear | @MerryMorud

Director of Social Media, aimClear

Rachel Malone-Olson

Rachel Malone-Olson

aimClear| @duluthrachel

Associate Social Account Manager, aimClear

 
Dana Haesemeyer

Dana Haesemeyer

Collegis Education | @DDWordNerd

Senior Social Media Manager, Collegis Education

 

PRICING

Early Bird

Chamber Member: $149
Non-Member: $199

Chamber Member: $249
Non-Member $299

Early Bird

Student: $99

Available to all Twin Ports students, through a partnership with Fuse Duluth's College Connection program. You must present your Student ID when checking in at the conference.

REGISTER NOW

AGENDA

TIL Track Today I Learned Greysolon Ballroom FTFY Track Fixed That For You Greysolon Moorish Room BAMF Track Bad A$$ Mother Facts Zeitgeist Teatro Theatre
7:45-8:30am Registration, Introductions, Networking - Greysolon Ballroom
Welcome Martha Bremer, Director of Fuse Duluth Christina Johnson, Director of Communications, Duluth Area Chamber of Commerce Marty Weintraub, Founder of aimClear
8:45-9:30am Morning Keynote: #Space: How to Make Room in Your Social Media Life for Opportunity
Lisa Buyer Speaker, Author and Consultant, The Buyer Group Moderator:
Marty Weintraub, Founder, aimClear @martyweintraub
9:45-10:45am YouTube, Vimeo, Vine & More! The Video Sharing Universe for Power Marketers
Manny Rivas VP of Account Management, aimClear
Rachel Malone-Olson Associate Social Account Manager, aimClear
Moderator:
Simon Heseltine, Senior Director, AOL @simonheseltine
The Mobile-Social Web: How to Crush Local Competition
Emily Grossman Mobile Marketing Specialist, MobileMoxie Moderator:
Merry Morud, Director of Social Media, aimClear @merrymorud
Google+? Social SEO? SRSLY? Hell YES & Here's Why!
Mark Traphagen Senior Director of Online Marketing, Stone Temple Consulting Moderator:
Marty Weintraub, Founder, aimClear @martyweintraub
11:00-12:00pm How to (Not) Trash your Brand through Social Stupidity
Simon Heseltine Senior Director, AOL Moderator:
Marty Weintraub, Founder, aimClear @martyweintraub
Pinterest & Instagram: Trending Visual in the Marketing Mix
Matt Siltala President, Avalaunch Media
Megan Rivas Marketing Director, aimClear
Moderator:
Ric Dragon, Consultant @ricdragon
Super-Charged Social Media Analytics: Defining Business Goals in an Engagement-Driven World
Dana Haesemeyer Senior Social Media Manager, Collegis Education
Kendall Bird Associate Social Media Manager, Collegis Education
Moderator:
Mark Traphagen Senior Director of Online Marketing, Stone Temple Consulting @marktraphagen
12:00-1:00pm Lunch
1:15-2:15pm Serious Twitter Marketing for Profit: Organic & Paid, A-Z
Lisa Buyer Speaker, Author and Consultant, The Buyer Group
Kim Le Sueur Sr. Account Manager - Social, 3Q Digital
Moderator:
Merry Morud Director of Social Media, aimClear
LinkedIn Secrets! Building a Dominant Profile, 15 Minutes a Day
Marty Weintraub Founder, aimClear Moderator:
Mark Traphagen Senior Director of Online Marketing, Stone Temple Consulting @marktraphagen
Content Marketing Master Class
Ric Dragon Consultant Moderator:
Matt Siltala, President, Avalaunch Media @matt_siltala
2:30-3:30pm Building Connections with Community – Finding Balance Between Selling and Giving
Mayor Don Ness Moderator:
Manny Rivas, VP of Account Management, aimClear @mannyrivas
Advanced Facebook Advertising: Killer Audience Targeting & Prodigal Customer Acquisition
Merry Morud Director of Social Media, aimClear Moderator:
John Kratz Marketing Instructor, University of Minnesota, Duluth @streetsmartprof
Bootstrapping Social Media Sales! B2B, B2C, Reality & Revenue
Marty Weintraub Founder, aimClear Moderator:
Megan Demarais SEM Account Manager, aimClear @megandemarais
For College Students Only:
How to Get Your Digital Marketing Dream Job!
3:45-4:30pm Afternoon Keynote: How to Leverage Community to Build a Great Brand
Joanna Lord VP of Marketing, Porch Moderator:
Marty Weintraub, Founder, aimClear @martyweintraub
4:30-5:30pm Expanded Q&A Cocktail Party

7:45-8:30am

Registration, Introductions, Networking - Greysolon Ballroom

Welcome

Martha Bremer, Director of Fuse Duluth

Marty Weintraub, Founder of aimClear

8:45-9:30am

Morning Keynote

#Space: How to Make Room in Your Social Media Life for Opportunity

Lisa Buyer

9:45-10:45am

TIL Track

YouTube, Vimeo, Vine & More! The Video Sharing Universe for Power Marketers

Manny Rivas
Rachel Malone-Olson

FTFY Track

The Mobile-Social Web: How to Crush Local Competition

Emily Grossman Mobile Marketing Specialist, MobileMoxie

BAMF Track

Google+? Social SEO? SRSLY? Hell YES & Here's Why!

Mark Traphagen

9:45-10:45am

TIL Track

Pinterest & Instagram: Trending Visual in the Marketing Mix

Matt Siltala
Megan Rivas

FTFY Track

How to (Not) Trash your Brand through Social Stupidity

Simon Heseltine

BAMF Track

Super-Charged Social Media Analytics: Defining Business Goals in an Engagement-Driven World

Dana Haesemeyer
Kendall Bird

12:00-1:00pm

Lunch

1:15-2:15pm

TIL Track

Serious Twitter Marketing for Profit: Organic & Paid, A-Z

Lisa Buyer
Kim Le Sueur

FTFY Track

LinkedIn Secrets! Building a Dominant Profile, 15 Minutes a Day

Marty Weintraub

BAMF Track

Content Marketing Master Class

Ric Dragon

2:30-3:30pm

TIL Track

Building Connections with Community – Finding Balance Between Selling and Giving

Don Ness

FTFY Track

Advanced Facebook Advertising: Killer Audience Targeting & Prodigal Customer Acquisition

Merry Morud

BAMF Track

Bootstrapping Social Media Sales! B2B, B2C, Reality & Revenue

Marty Weintraub

3:45-4:30pm

Afternoon Keynote

Joanna Lord

4:30-5:30pm

Expanded Q&A Cocktail Party

BIRDS OF A FEATHER

Meet speakers, digital marketing professionals, and fellow attendees. Strike up a conversation over lunch at our Birds-Of-A-Feather Table topics.

Pick a topic you are interested in, grab your lunch, network, ask questions & learn!

Public Relations

Lindsay Schleisman Senior Account Manager, aimClear
Kathy Jalivay Senior VP of Client PR, aimClear

Search Engine Optimization

Joe Warner Chief Technology Officer, aimClear

Website Development

Reed Fulghum Web Developer, aimClear

Paid Search

Megan Demarais SEM Account Manager, aimClear

Paid Social

Gretchen Gautreaux Social Account Manager, aimClear

Facebook Advertising

Merry Morud Director of Social Media, aimClear

Google +

Lea Scudamore Production Specialist, aimClear

Legal in Digital Marketing

Laura Weintraub CEO, aimClear

Integration of Media Relations & Social Media

Rob Karwath President & CEO, North Coast Communications

Mobile

Emily Grossman Mobile Marketing Specialist, MobileMoxie

Google +

Mark Traphagen Senior Director of Online Marketing, Stone Temple Consulting

Content

Ric Dragon Consultant

Brand Social Reputation

Simon Heseltine Senior Director, AOL
& Michelle Stinson Ross Content & Outreach Goddess, Authority Labs

Social Media Analytics

Dana Haesemeyer Senior Social Media Manager, Collegis Education
& Kendall Bird Associate Social Media Manager, Collegis Education

Pinterest & Instagram

Matt Siltala President, Avalaunch Media

Snapchat & Vine

Rachel Malone-Olson Associate Social Account Manager, aimClear

Getting Personal with Social Media

Kevin Jacobson News Anchor & Exec. Producer, KBJR 6 & Range 11

STUDENTS

How to Get Your Digital Marketing Dream Job!

*Event limited to first 50 students to register for the Zenith Conference.

College Student ALERT! Are you a marketing & communications student looking for an amazing internship and/or a job after graduation at a world famous agency? BUZZER! Maybe you’d like an agency leader, who actually does the hiring, to review your resume and make suggestions. Zenith Social Media marketing conference is pleased to offer a completely unique networking opportunity for college students only.

National panelists speaking at Zenith impact hiring for hundreds of social media, SEO, PPC, content, community management and other digital marketing jobs in five countries. There is no dedicated college student-networking event at any major online conference in the world. Heck, speakers of this caliber usually only appear together at conferences that cost 5X + airfare. Join internationally known agency leaders.

Speakers:

Mark Traphagen Senior Director of Online Marketing, Stone Temple Consulting
Ric Dragon Consultant
Simon Heseltine Senior Director, AOL
Dana Haesemeyer Senior Social Media Manager, Collegis Education
Matt Siltala President, Avalaunch Media
Kendall Bird Associate Social Media Manager, Collegis Education
Rachel Malone-Olson Associate Social Account Manager, aimClear
Emily Grossman Mobile Marketing Specialist, MobileMoxie
Joanna Lord VP of Marketing, Porch
Michelle Stinson Ross Content & Outreach Goddess, Authority Labs
Kim Le Sueur Sr. Account Manager - Social, 3Q Digital

This is a private networking event for college students to:

  • Get one-on-one face time with true movers, shakers and job providers
  • Receive feedback on resumes and other advice
  • Find out what digital marketing employers are really looking for and how to approach them
  • Ask questions and otherwise network
  • Make new friends that matter, including amongst other students

If you say you want a career in marketing (social media included) and you do NOT attend this event in YOUR city, then you are full of hooey. Attend this session or read about it somewhere else. Or, you may hear that your friend who did attend made a contact that resulted in a job in San Francisco, Duluth, Italy, or Australia.

TESTIMONIALS

Dave Grandmaison, CEO, The Duluth Experience
"I attended the Zenith Social Media Marketing Conference in 2014 thinking I knew a little bit about social media. Sure, I'd been Tweeting and Posting and Liking and Sharing content for years but what I didn't grasp was the depths to which you could take your online marketing strategy. I mean... you can go real deep and achieve some pretty amazing results. Attending the conference sessions provided my team with insights for a more cohesive social media strategy and we've focused ourselves on creating a stronger social media marketing plan over the past year based on much of what we learned at Zenith 2014. I'm excited to return in 2015 and explore additional techniques that help refine our plan and communicate our vision to our future guests."
-Dave Grandmaison, CEO, The Duluth Experience
Shawn Wellnitz, President/CEO
Entrepreneur Fund
"Social media has been a critical component for so many of our clients to effectively build their brand and grow into new markets. Yet, sometimes the "how to" remains an elusive and overwhelming topic. The Zenith Social Media Marketing Conference has been an effective place for our clients to get inspiration, see how they can maximize social media for their business, and come away with real ways to apply it to their business. This has been a fantastic conference and a great way to build a network of social media professionals in the region."
-Shawn Wellnitz, President/CEO ~ Entrepreneur Fund
Elissa Hansen, Managing Partner, Steam Creative Consulting
"The Zenith Social Media Marketing Conference educational opportunity is amazing. I have gone every year because the speaker’s are fantastic and it is rare to receive such a high level of training without traveling around the world."
-Elissa Hansen, Managing Partner, Steam Creative Consulting

VENUES

Greysolon Ballroom by Black Woods

231 E. Superior Street
Duluth, MN 55802
TIL
FTFY
Greysolon Ballroom

Zeitgeist Teatro Theatre

222 East Superior Street
Duluth, MN 55802
BAMF
Zeitgeist Teatro Theatre
Reserve your hotel room today!

Need a hotel room for Zenith?

The Duluth Sheraton Hotel is offering discounted rates for Zenith attendees until March 29th.
Book a room now!

SPONSORS